For a final project in consumer behavious class, my group is giong to analyse the three next gen consoles.
Part of the project involves interviewing people about the three consoles.
Therefore, I decided to survey peole from my favourite online hangout, AGN.
Just copy-paste the questions into your post, and give your answer.
OK, here are the questions:
1. Are you Male or Female?
2. At what age did you start playing Video games? And what age are you now?
3. What role does gaming fill in your life? How much time on average do you play each day?
4. Did you buy/considered buying a seventh (next) generation console? When did you buy it, and which one.
5. What pre-conceptions did you have about the three consoles before buying the console?
6. How did get information about the consoles? (internet, magazines, advertising, friends, word of mouth)
7. Do any of the recent ads for the consoles really stick out in your mind?
8. What factors attracted you to the console you bought? Rate them from 1 to 10: 1 being the lowest.
a. Variety/types of games____
b. Cost/value____
c. Learning factor (pick up and play) ____
d. Control setup____
e. Life expectancy of console____
f. Processing power____
g. Durability____
h. Extra features____
i. Popularity/ peer Opinion____
9. How does the Console you bought reflect your personality?
10. For EACH of the new consoles, at what point are you at?
I’ve never heard of it
I’ve heard about it
I know about it, and I don’t want one right now
I don’t have one, but I like it.
I don’t have one, but I’d prefer it over the others
I WANT ONE!
I got one
I have more than one!
11. Did you feel pressured into buying a particular system because your friends got that one? Did you feel like you had to buy one the moment it was released?
12. Do you share your console with other members of your family? Who had the most influence in the purchase decision, and who paid for it?
Thank you very much for doing this survey!