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Odd Deals and Restaurant Prices

10 replies · 2,258 views · Started 24 April 2003

Have you ever sat and just looked at a menu before to compare prices to themselves?...

I went to a Wendy's drive-thru with very specific instructions. I was to pick up a "single" with lettuce, tomato, and mayo only for my girlfriend's gramma (my girl was with me for this). I notice on the $0.99 value menu thing that you can get a "1/4 lb. Double Stack w/Cheese"... for 99 cents. So I get out a dollar and order the sacred "single" burger I was sent out for. "Thank you, that'll be $2.11, please pull ahead to the next window".

...$2.11?!?! 😮dd: Without even fries or a drink or CHEESE?!?!

And just this afternoon... I was looking through the menu from the place we were gonna order from for lunch today (at work). Whenever we go to this place, I usually get a bacon cheeseburger because it's only $2.60, and it's freakin' HUGE. I don't even need fries or chips or any sides. Just that and I'm full after lunch. I looked over more of the menu just for kicks. A grilled cheese sandwich with bacon is $2.70! WTF?! That's like charging me 10 cents for NOT having the burger part of a bacon cheeseburger. And I've seen the grilled cheese before. It's not like they're using thick slices of colby or something. They look like something I'd make at home on a budget with small cheap italian bread and one velveta square. I'll stick with my bacon cheeseburger for 10 cents less, thanks.

Anyone else ever notice something like this?

that happens sometimes where i am. the lower the price, the more they want you to buy the food. 😉

"Nobody buys the bacon double cheeseburger. Let's make it $1."
"But sir, the regular cheeseburger is still $2.50"
"I don't care. People get that all the time. We need to sell more bacon double cheeseburgers. :mischief:"

Well, I don't understand the first one, but maybe the grilled cheese was more because it was grilled? I'm probrably wrong.

Yah totally! Good point ya have there cutie..

That happened to me the other morning when I took Rae to get some breakfast at McDonalds. It wound up costing over $3.00 for just two hashbrowns and a small mr pibb. Rae didnt want a combo cause she was afraid itd cost too much.

...The most expensive combo was $2.70. :tongue:

Haha, yea. There are many odd deals out there. Take it from me since I do own a restaurant. As long as people buy the odd deals they will keep the prices like that. Like our most sold sandwich item is the club, and we bumped up the price to $7.95 and people still buy it just like when it was $6.95. When you can get a Bacon Cheeseburger for $5.75. Which the food cost is more for the bacon cheeseburger with everything on it then the club.

There are a few factors to merchandising that might help explain some of the odd pricing. If the basic price (without coupons, discounts, et cetera) of a medium fry is designated at $1.25 and a large fry is designated $1.75, 'nameless' restaurant can run a promotion for large fries at $1.00 and then declare the .75 cents as a PR (read: business) expense. Without getting into the finer details, a $.75 'expense' is preferrable to a $.25 'loss' once it comes time to balance the books.

In situations such as a $1.50 burger versus a $1.99 'value' meal with fries and a drink, the reasoning is that...$.49 more for what is probably closer to $.25 in additional product is $.24 more than they would have received from a customer who only bought the $1.50 burger. In actuality it is usually the lone burger, small fry, or like that are grossly over-priced to compensate for the probability that a customer choosing to buy a single burger instead of a 'value' meal will not buy anything else.

I hope that made sense.

m.

How about chocolate covered strawberries. those arent that pricey especially if you hand dip em yourself :sly:

:giggle: