This would be an excellent point, if we were talking about normies, and not a company's PR department, which is trained in such propaganda and very likely to see through it.
As much as I hated Iwata, his Successor (eh, no pun intended) has been WAY worse, and shows every sign possible of hating his customers. The ShuffleGate thing was just his worst offense on that front, but far from his only one.