Quote Originally Posted by Anarchy_Balsac View Post
Yes and no, PR does care about a good image, this is true, but a good image is best achieved with persuasion, so any company worth its salt will hire propagandists for the job. There may be exceptions, sure, but in practice, PR is propaganda.
You are imagining the inner workings of a massive corporations to fit your narrative. Nintendo doesn't give a crap about Gamergate. In all likelihood it went something like this:

Nintendo PR Person: "Seems we are taking heat because someone said we referenced something called Gamergate."
Head PR Person: "WTF is Gamergate?!"
Nintendo PR Person: *googles Gamergate* "Apparently its a group that harasses women."
Head PR Person: "Alright, make a statement saying we dislike whatever it's called again."