ShadowTiger
02-08-2006, 09:16 PM
This is Jackie Mason's take on Starbuck's. Be sure
to remember Jackie Mason's voice as you read.
If I said to you, "I have a great idea for a business. I'll open a whole
new type of coffee shop. Instead of charging 60 cents for coffee, I'll
charge $2.50, $3.50, $4.50, and $5.50.
Not only that, I'll have no tables, no chairs, no water, no free refills,
no waiters, no busboys, serve it in cardboard cups, and have the
customer clean it up for 20 minutes after they're finished."
Would you say to me, "That's the greatest idea for a business I ever
heard! We can open a chain of these all over the world!"
No, you would put me right into a sanitarium.
And it's burnt coffee! It's burnt coffee at Starbuck's, be honest about
it. If you get burnt coffee in a coffee shop, you call a cop. You say,
"It's the bottom of the pot. I don't drink from the bottom of the pot. But
when it's burnt at Starbuck's, they say, "Oh, it's a special roast. It's a
special bean from Argentina."
The bean is in your head!!! I know burnt!!! You want coffee in a coffee
shop, that's 60 cents. But at Starbuck's, if it's Cafe Latte: $3.50. Cafe Creamier: $4.50. Cafe Suisse: $9.50.
For each French word, another four dollars. Why does a little cream in coffee
make it worth $3.50? Go into any coffee shop; they'll give you all the cream you
want until you're blue in the face. 40 million people are walking around in coffee
shops with pitchers of cream: "Here's all the cream you want!" And it's still
60 cents. You know why? Because it's called "coffee." You want cinnamon in
your coffee? Ask for cinnamon in a coffee shop; they'll give you all the cinnamon
you want. Do they ask you for more money because it's cinnamon?
It's the same price for cinnamon in your coffee as for coffee without cinnamon -
60 cents, that's it.
But not in Starbucks. Over there, it's Cinnamonnier - $9.50. You want a refill in a regular coffee shop; they'll give you all the refills you want until you drop dead. You can come in when you're 27 and keep drinking coffee until you're 98, and they'll start
begging you: "Here, You want more coffee?"
Do you know that you can't get a refill at Starbucks? A refill is a dollar fifty,
two refills, $4.50. Three refills, $19.50. So, for four cups of coffee - $35.00.
And there are no chairs in those Starbucks. Instead, they have these high
stools. You ever see these stools? You haven't been on a chair that high
since you were two. Seventy-three year old Jews are climbing and climbing
to get to the top of the chair. And when they get to the top, they can't even
drink the coffee because there's 12 people around one little table, and
everybody's saying, "Excuse me, excuse me, excuse me..." Then they can't
get off the chair. Old Jews are begging Gentiles, "Mister, could you get me off
this?"
Do you remember what a cafeteria was? In poor neighborhoods all over
this country, they went to a cafeteria because there were no waiters and no
service. And so poor people could save money on a tip. Cafeterias didn't
have regular tables or chairs either. They gave coffee to you in a cardboard cup.
So because of that you paid less for the coffee. You got less, so you paid less.
It's all the same at Starbucks - no chairs, no service, a cardboard cup for your
coffee - except in Starbucks, the less you get, the more it costs. By the time
they give you nothing, it's worth four times as much!
Am I exaggerating? Did you ever try to buy a cookie in Starbuck's? Buy a
cookie in a regular coffee shop. You can tear down a building with that
cookie. And the whole cookie is 60 cents. At Starbuck's, you're going to
have to hire a detective to find that cookie, and it's $9.50. And you can't put
butter on it because they want extra. Do you know that if you buy a bagel, you
pay extra for cream cheese in Starbuck's? Cream cheese, another 60 Cents.
A knife to put it on, 32 cents. If it reaches the bagel, 48 cents. That bagel costs
you $3.12. And they don't give you the butter or the cream cheese. They don't
give it to you. They tell you where it is. "Oh, you want butter? It's over there.
Cream cheese? Over here. Sugar? Sugar is here."
Now you become your own waiter. You walk around with a tray. "I'll take the
cookie. Where's the butter? The butter's here. Where's the cream cheese?
The cream cheese is there." You walked around for an hour and a half
selecting items, and then the guy at the cash register has a glass in front of
him that says "Tips." You're waiting on tables for an hour, and you owe him
money?
Then there's a sign that says please clean it up when you're finished.
They don't give you a waiter or a busboy. Now you've become the janitor.
Now you have to start cleaning up the place. Old Jews are walking around
cleaning up Starbuck's. "Oh, he's got dirt too? Wait, I'll clean this up." They
cleanup the place for an hour and a half. Starbuck's can only get away with it
because they have French titles for everything,
And I say this with the highest respect, because I don't like to talk about
people.
to remember Jackie Mason's voice as you read.
If I said to you, "I have a great idea for a business. I'll open a whole
new type of coffee shop. Instead of charging 60 cents for coffee, I'll
charge $2.50, $3.50, $4.50, and $5.50.
Not only that, I'll have no tables, no chairs, no water, no free refills,
no waiters, no busboys, serve it in cardboard cups, and have the
customer clean it up for 20 minutes after they're finished."
Would you say to me, "That's the greatest idea for a business I ever
heard! We can open a chain of these all over the world!"
No, you would put me right into a sanitarium.
And it's burnt coffee! It's burnt coffee at Starbuck's, be honest about
it. If you get burnt coffee in a coffee shop, you call a cop. You say,
"It's the bottom of the pot. I don't drink from the bottom of the pot. But
when it's burnt at Starbuck's, they say, "Oh, it's a special roast. It's a
special bean from Argentina."
The bean is in your head!!! I know burnt!!! You want coffee in a coffee
shop, that's 60 cents. But at Starbuck's, if it's Cafe Latte: $3.50. Cafe Creamier: $4.50. Cafe Suisse: $9.50.
For each French word, another four dollars. Why does a little cream in coffee
make it worth $3.50? Go into any coffee shop; they'll give you all the cream you
want until you're blue in the face. 40 million people are walking around in coffee
shops with pitchers of cream: "Here's all the cream you want!" And it's still
60 cents. You know why? Because it's called "coffee." You want cinnamon in
your coffee? Ask for cinnamon in a coffee shop; they'll give you all the cinnamon
you want. Do they ask you for more money because it's cinnamon?
It's the same price for cinnamon in your coffee as for coffee without cinnamon -
60 cents, that's it.
But not in Starbucks. Over there, it's Cinnamonnier - $9.50. You want a refill in a regular coffee shop; they'll give you all the refills you want until you drop dead. You can come in when you're 27 and keep drinking coffee until you're 98, and they'll start
begging you: "Here, You want more coffee?"
Do you know that you can't get a refill at Starbucks? A refill is a dollar fifty,
two refills, $4.50. Three refills, $19.50. So, for four cups of coffee - $35.00.
And there are no chairs in those Starbucks. Instead, they have these high
stools. You ever see these stools? You haven't been on a chair that high
since you were two. Seventy-three year old Jews are climbing and climbing
to get to the top of the chair. And when they get to the top, they can't even
drink the coffee because there's 12 people around one little table, and
everybody's saying, "Excuse me, excuse me, excuse me..." Then they can't
get off the chair. Old Jews are begging Gentiles, "Mister, could you get me off
this?"
Do you remember what a cafeteria was? In poor neighborhoods all over
this country, they went to a cafeteria because there were no waiters and no
service. And so poor people could save money on a tip. Cafeterias didn't
have regular tables or chairs either. They gave coffee to you in a cardboard cup.
So because of that you paid less for the coffee. You got less, so you paid less.
It's all the same at Starbucks - no chairs, no service, a cardboard cup for your
coffee - except in Starbucks, the less you get, the more it costs. By the time
they give you nothing, it's worth four times as much!
Am I exaggerating? Did you ever try to buy a cookie in Starbuck's? Buy a
cookie in a regular coffee shop. You can tear down a building with that
cookie. And the whole cookie is 60 cents. At Starbuck's, you're going to
have to hire a detective to find that cookie, and it's $9.50. And you can't put
butter on it because they want extra. Do you know that if you buy a bagel, you
pay extra for cream cheese in Starbuck's? Cream cheese, another 60 Cents.
A knife to put it on, 32 cents. If it reaches the bagel, 48 cents. That bagel costs
you $3.12. And they don't give you the butter or the cream cheese. They don't
give it to you. They tell you where it is. "Oh, you want butter? It's over there.
Cream cheese? Over here. Sugar? Sugar is here."
Now you become your own waiter. You walk around with a tray. "I'll take the
cookie. Where's the butter? The butter's here. Where's the cream cheese?
The cream cheese is there." You walked around for an hour and a half
selecting items, and then the guy at the cash register has a glass in front of
him that says "Tips." You're waiting on tables for an hour, and you owe him
money?
Then there's a sign that says please clean it up when you're finished.
They don't give you a waiter or a busboy. Now you've become the janitor.
Now you have to start cleaning up the place. Old Jews are walking around
cleaning up Starbuck's. "Oh, he's got dirt too? Wait, I'll clean this up." They
cleanup the place for an hour and a half. Starbuck's can only get away with it
because they have French titles for everything,
And I say this with the highest respect, because I don't like to talk about
people.