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AlexMax
12-23-2002, 06:40 PM
http://theregister.co.uk/content/4/28667.html


Microsoft plots Macromedia coup against Java
By ComputerWire
Posted: 23/12/2002 at 09:47 GMT

ComputerWire: IT Industry Intelligence
Microsoft Corp is believed to have trained its acquisition crosshairs on Macromedia Inc, lining up a deal that would throw enterprise Java into a spin, Gavin Clarke writes.

Industry and analyst sources believe Microsoft covets San Francisco, California-based Macromedia's Flash vector graphics design tool and player, which was radically updated this year.

Microsoft's own scripting efforts are regarded as relatively inferior to the cross-platform Flash, which now supports XML, Unicode, MP3 and HTML and which was taken closer towards Java 2 Enterprise Edition (J2EE) in 2002. The Flash Player, meanwhile, is compatible with most browsers and used on nearly 90% of desktops.

Flash would give Microsoft access to tools for building rich interfaces on both desktops and mobile devices, furthering .NET.

An acquisition, though, would be seen as a hostile move deliberately designed to thwart J2EE uptake. Flash is a powerful and rich development environment, which - through Macromedia's changes this year - took a step closer to J2EE.

Macromedia adopted the MX brand for Flash to emphasize integration with ColdFusion MX, also launched this year. ColdFusion MX is a web and server development environment and application server updated to sit on top of J2EE application servers. Macromedia partners include IBM and Sun Microsystems Inc.

The ColdFusion web application server is regarded as superior to Microsoft's Active Server Pages (ASPs) and even Santa Clara, California-based Sun's Java Server Pages (JSPs) because of its simplicity, power and completeness. ColdFusion MX, meanwhile, uses ColdFusion Mark-up Language (CFML) tags that compile to Java.

Flash MX and Cold Fusion MX were presented by Macromedia as a means by which programmers could build in Java, but avoid the complexity of Java.

The J2EE community sorely lacks a programming environment that can make Java more accessible to mainstream developers. San Jose, California-based BEA Systems Inc has come close with WebLogic Workshop but this is more for Java-based web services.

Macromedia, meanwhile, said it was bringing its estimated 300,000-strong community of developers to J2EE, potentially expanding the pool of J2EE programmers.

A Microsoft acquisition of Macromedia would inevitably see Flash, and Macromedia's other cross-platform tools, tailored purely for Windows and .NET.

Analysts believe Macromedia is ripe for acquistion. Revenue for the most recent four quarters has been flat while net income is in the red. Macromedia reported an $11.6m net loss, down from $70.7m, for the fiscal quarter to September 30 on revenue that fell 2.2% to $85.4m. For the six months period, Macromedia has narrowed its loss from $182.4m to $13.6m while revenue fell 3.4% to $169m.

Neither Macromedia or Microsoft were available for comment.

If this is true, this is a serious problem for people who use browsers like Mozilla and Opera. Once Microsoft gets their hands on Flash, it would stay open for about 30 seconds, and then it would start to be tailored for Windows and .NET exclusively.

Again, this is simply speculation and talk of industrry analysts, but if such a thing did happen, I would then become genuinely scared of Microsoft.

Dechipher
12-23-2002, 06:48 PM
Don't worry.

When they take over McDonalds, is when you need to worry.
Just think, McDonalds won't have any real meat, if Microsoft takes them over. It'll just be pre-processed food, probably just heated up or something. I shudder when that day comes.

Fiyerstorm
12-23-2002, 07:40 PM
I'll worry when Microsoft gets a reality series on ABC...

Dechipher
12-23-2002, 09:45 PM
hmm...

I can just imagine...
You see a bunch of executives sitting around a table...
"And the Comglomerate Survivor is...William Gates"
The guy who isn't Bill Gates gets up and screams,
"I only have 4.2 billion dollars left!"
shoots himself.
I dunno. Sorry. I'm tired.

Fatty Lumpkin
12-23-2002, 09:56 PM
I'll worry when Microsoft goes open-source. Then the world will officially go insane.

Dechipher
12-23-2002, 10:31 PM
Fatty! you quoted me! BUt I said not to!!-